Savol
How does advertising influence children and their parents?
Vocabulary hozircha yo‘q.
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children are an extremely vulnerable target audience - • how ads influence children:
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commercials make children pester their parents for junk food, expensive toys and modern gadgets -
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children make excessive demands on their parents for the products they see in the ads, especially if they were advertised by their favourite characters -
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some children even have tantrums in public if their parents refuse to buy the products the see in ads -
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children often imitate specific behaviours they see in ads -
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advertising affects kids' well-being -
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advertising leads children to choose junk food instead of healthy options -
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advertising causes changes in children's behaviour - • why this happens:
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children take everything at face value, and therefore they are easy to persuade -
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children are cognitively and psychologically defenseless against advertising -
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cildren are not able to understand the persuasive character of advertising messages
Well, children are an extremely vulnerable target audience because they are cognitively and psychologically defenseless against advertising. Children take everything they see at face value, and therefore they are easy to persuade. So if the ad says that it is a Snickers that satisfies hunger best, they are likely to opt for a Snickers rather than healthy snacks. They quickly get used to consuming unhealthy food, and then they become adults who lead an unhealthy lifestyle. Also, children are not able to understand the persuasive character of advertising messages. However, they absorb these messages like a sponge. This may cause changes in children's behaviour. For example, some children make excessive demands on their parents for the products they see in ads, especially if these products were advertised by their favourite cartoon or film characters. And some kids even have temper tantrums in public if their parents refuse to buy this or that thing.
Shaxsiy yozuvlarni saqlash uchun tizimga kiring.
Kirish